“Living Brands” calls us “Brilliant”

• For challenging cultural assumptions in product branding.
• For upending the stereotypes of traditional luxury marketing
  by emotionally engaging the consumer.
• For defying the conventional and defining the individual in
  our iconic Blonde Diamonds campaign.

collaboration + innovation = consumer fascination

We at Jim Feldman Creative Direction pioneered a
movement in diamond jewelry advertising that clarifies
and defines personal style versus conventional,
traditional definitions of luxury. This is an idea we
brought with us from other work we had done in jewelry
and metals (gold notably) and from our work in fashion,
cosmetics and fragrances.
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